Democratize the world of art criticism.
Digital technology and shared knowledge have redefined major parts of our society, including knowledge sharing, photography, music, and how we get the news.
But that same sea change has never been experienced in art.
That’s why we invited all people, from all walks of life, to participate in an experiment and express what specific works of art mean to them. We even designed an interactive installation in which the results of a shared opinion were seen in comparison to peers - in real time.