minyo

About

   

 

A designer by training, my work has spanned from brand development and design strategy to television campaigns and fully integrated brand experiences. This diversity allows for my teams and I to deliver solutions for each client’s unique needs - whether it is launching a new coffee brand for TOMS shoes, reshaping the entire look, feel and voice for Petfinder.com or building the consumer portal for HBO’s most critical new product in recent memory - HBONOW.

I have also worked on global clients and campaigns while living in multiple countries. In 2005 and 2006, I built a digitally focused team from the ground up for Leo Burnett/ARC in London. And in 2010 and 2011, I did the same for Leo Burnett in Milan. My past and current roster of clients includes: Starbucks, Chipotle, Coca-Cola, Bacardi, Purina, Lancome, Nike, Discover Card, Panasonic, Nintendo, and Ford.

Outside of agencies, I founded Country Club Chicago, an art gallery and collaboration space, as well as I Heart Thorsday, a social(izing) network for creatives in New York and Chicago. I also serve as guest speaker for Pratt’s Design Management graduate program, which focuses on the merger of business and creativity rooted in sustainability.